Global: Other Products & Services
Products & services that do not fall into the other Global categories.
1JBR: It's Not For Everyone
When it comes to real-estate advertising, have you noticed that it isn’t for everyone?
Think of the last campaign that you enjoyed, talked about or shared online. Not easy. Right? ;)
Here’s one from the Middle East that you will remember:
Because through an alienation strategy (a move not made in a conservative region), it drew in demanding and spoilt affluent buyers.
Because it took on leading competitors, without naming them.
Because it was threatened to be pulled off air but persisted.
Because it grew sales, in a declining category.
Brand: Dubai Properties
Client: Dubai Properties
Agency: FP7 McCann Dubai
The Rock X Siri
We wanted to get more iPhone owners using Siri, the ultimate sidekick for getting things done. Siri is at its best when people are at their busiest, so to prove it we paired Siri with Earth’s Most Productive PersonTM, Dwayne “The Rock” Johnson for a day of domination. The campaign drove millions of people around the world to start using Siri, increased how often they talked to it – and changed what they asked it for.
Client: Apple Inc.
Agency: TBWA\Media Arts Lab