Open to all retail companies (online and/or brick & mortar) with general or specific merchandise, including department stores; online retailers; clothing, food retailers; movie/book stores; greeting card stores; craft stores, other specialty stores; etc.
Original is Never Finished
To build on two record-breaking years in the face of growing competition and complex market dynamics, adidas Originals had to break from its reliance on individual products like Superstar and NMD, and elevate the entire brand. With the word ‘Original’ in its very name, the brand made a powerful statement about originality on behalf of today’s streetwear influencers. The campaign served as a powerful demonstration of reinvention that unified key markets, took over the conversation in streetwear, and sold more shoes than any in the history of Originals.
Brand: adidas Originals
Client: Adidas Originals
Agency: Johannes Leonardo