This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising. The award honors branded content led ideas that are the heart of the communications program.
YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
Our Spirit CornerDouban Douban W See Details ►
Training against smoking!NICORETTE® Johnson&Johnson Promo Digital Ltd (Promo Interactive) See Details ►
Always #LikeAGirl - UnstoppableAlways Procter & Gamble Leo Burnett Toronto See Details ►
Journey to ExtraordinaryHoliday Inn Holiday Inn Ogilvy & Mather Atlanta See Details ►