Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 FINALIST
Share a Coke, and a Song - Turning Lyrics into Language
Coca-Cola The Coca-Cola Company Universal McCann Video-player See Details ►
2017 FINALIST
75th Anniversary
M&M'S Mars Chocolate North America BBDO New York Video-player See Details ►
2017 FINALIST
Pepsi + Empire
PepsiCo PepsiCo OMD Video-player See Details ►
2017 FINALIST
Target Creates First Ever Live Music Video with Gwen Stefani
Target Target Deutsch LA Video-player See Details ►
2016 GOLD
They're Just Cows! The comeback of Sawsan & Souad
Labanita Al Mansour Trading and Distribution FP7/CAI Video-player New-pdf-icon See Details ►
2016 GOLD
Master Kong Kung-fu of Noodles Campaign
Master Kong Master Kong Trio Isobar Video-player See Details ►
2016 SILVER
"Invisible Darkness" IMC
Techron TCP Chevron Corporation China Soho Square Video-player See Details ►
2016 SILVER
Big Family games – the time when we’re together!
Hasbro Games Hasbro FUSE BBDO Video-player See Details ►
2016 SILVER
The Madden GIFERATOR
EA Madden NFL 15 EA Sports Heat Video-player See Details ►
2016 BRONZE
#MoreMusic
Target Target Deutsch LA Video-player See Details ►