Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 FINALIST
Sports Lesson You've Never Known
Tencent Tencent 180.0 Video-player See Details ►
2016 FINALIST
Just like Caring Mothers
Mizuho Milk Uni-President Taiwan Dentsu One Video-player See Details ►
2016 FINALIST
Chang’an Ford New Mondeo-Appointment with Nepal
Chang’an Ford New Mondeo Changan Ford Automobile Co .,Ltd Phoenix New Media Video-player See Details ►
2016 FINALIST
ChimeLong Tourism: "The Four Panda" Creates Hollywood Movie IMC
ChimeLong Tourism Chimelong Group Herun Media Video-player See Details ►
2016 FINALIST
Huawei Mate8 Innovative Entertainment Marketing-Crazy 22 hours Reality Show
Huawei Huawei Huawei Video-player See Details ►
2016 FINALIST
"Old PC cannot Open the New World"Intel&Warcraft Movie IMC
Intel Intel China Ogilvy & Mather Beijing Video-player See Details ►
2016 FINALIST
Different Beauty, Appreciate in Same Way
Olay P&G China Linksus Marketing Video-player See Details ►
2016 FINALIST
Mengniu X Movie "Independence Day: Resurgence" Co-promotion
Mengniu Mengniu Reach Glory Video-player See Details ►
2016 FINALIST
Chang’an Mazda "Great Artisan"
Changan Mazda Changan Mazda Automobile Co., Ltd CIG Video-player See Details ►
2016 FINALIST
Together, For a Lifetime
Platinum Platinum Guild International BBDO and Proximity China Video-player See Details ►