Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 FINALIST
Inside Films: What Lives Inside
Intel, Dell Intel Pereira & O'Dell Video-player See Details ►
2016 FINALIST
Chongqing Local Brand Jiangxiaobai-Movie "Hotpot Hero" IMC
ijovo ijovo Century KP Video-player See Details ►
2016 FINALIST
Changan Ford Focus "King of Heart-Brave.Forward"
All New Focus Changan Ford Automobile Co .,Ltd NetEase Video-player See Details ►
2016 FINALIST
Bring Happiness Home Chinese Spring Festival Year of Monkey Campaign by Pepsi China
Pepsi Cola PepsiCo Corporate China Arkr Digital Video-player See Details ►
2016 FINALIST
First-ever Reality Show of Ads "Along The Way, Now Is Good"
adidas neo Adidas China Arkr Digital Video-player See Details ►
2016 FINALIST
Baidu Index Symphony
Baidu Baidu BlueFocus Digital Video-player See Details ►
2016 FINALIST
Insight for "SHE" Economy: March 7 Girls Day Baidu Nuomi Big Data Marketing
Baidu Baidu Wangxun BlueFocus Digital Video-player See Details ►
2016 FINALIST
gN Pearl X Dujuan Music Video-Every Woman is a Pearl
gN Pearl gN Pearl Target-uni Digital Marketing Video-player See Details ►
2016 FINALIST
YOGA·Craftship Blossoming
Lenovo Lenovo China BlueFocus Digital Video-player See Details ►
2016 FINALIST
Live Like locals
Japan National Tourism Organization Japan National Tourism Organization Dentsu One Video-player See Details ►