Branded Content

This category is for efforts that effectively reached their audience through the creation of original branded content that is not advertising.  The award honors branded content led ideas that are the heart of the communications program. 

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YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 GOLD
Dundee: A Tourism Campaign In Disguise
Tourism Australia Tourism Australia Droga5 Video-player See Details ►
2019 BRONZE
Putting the Care back in Eye Care
Pearle Vision Luxottica Energy BBDO Video-player New-pdf-icon See Details ►
2019 BRONZE
Answering the Call
Verizon Verizon McCann New York Video-player New-pdf-icon See Details ►
2019 FINALIST
Getting Greenie
CarMax CarMax McKinney Video-player See Details ►
2019 FINALIST
Echoes of Vietnam
Bank of America Bank of America GroupeConnect Video-player See Details ►
2018 GOLD
Astronauta
Itaú Unibanco Itaú DPZ&T Video-player See Details ►
2018 GOLD
Three Minutes
Apple Inc. Apple Inc. Media Arts Lab Video-player See Details ►
2018 SILVER
Little Big Travellers: Millenial Parents' Guide To Travel
Holiday Inn InterContinental Hotels Group (Asia Pacific) Pte Ltd Ogilvy & Mather Singapore Video-player New-pdf-icon See Details ►
2018 SILVER
Times Have Changed
Income Income BBH Asia Pacific Video-player New-pdf-icon See Details ►
2018 SILVER
HP The Wolf
HP HP Giant Spoon Video-player New-pdf-icon See Details ►