Media Innovation - New Channel Creation

This award showcases those who had the insight and creativity to create a new media channel to effectively grab their audience and effectively engage with them.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 SILVER
LinkedIn-China WeChat Account
LinkedIn Linkedin Linkedin Video-player See Details ►
2016 BRONZE
More than a sign
Dislife.ru Business Partner LLC (Dislife.ru) Young and Rubicam FMS LLC Video-player New-pdf-icon See Details ►
2016 BRONZE
Tencent Online Game “We Fire”-Kris Wu H5 Fan Marketing
Tencent Online Game “We Fire” Tencent BlueFocus Digital Video-player See Details ►
2016 FINALIST
LONGRANGE Addressable TV campaign
LONGRANGE Merial Sullivan Higdon & Sink Video-player See Details ►
2016 FINALIST
Biketender
St-Germain Bacardi North America Corporation POSSIBLE - SEATTLE Video-player See Details ►
2016 FINALIST
Kinghome Refrigerator & "Yummy Yummy" Content Marketing
King Home Fridge King Home Vision Star Video-player See Details ►
2016 FINALIST
BMW vision next 100
BMW BMW China NetEase Video-player See Details ►
2016 FINALIST
Uni-President "Spring Tea" New Brand Launch through LeEco
Uni-President Spring Tea Uni-President China Letv Video-player See Details ►
2016 FINALIST
"Live It! Never Let Down" Changan Mazda-"Great Shokunin"“Content Marketing
Changan Mazda Changan Mazda Automobile Co., Ltd Youku Video-player See Details ►
2016 FINALIST
Mogujie-Live Streaming at Bus Stops
Ruisha Brand Management Hangzhou Shiqu Ruisha Brand Management Video-player See Details ►