Media Innovation - New Channel Creation

This award showcases those who had the insight and creativity to create a new media channel to effectively grab their audience and effectively engage with them.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 GOLD
YOTA ad in the entry for Effie
YOTA Skartel LLC Friends Moscow Video-player See Details ►
2019 SILVER
Project "Dostup"
"MTS" MTS PJSC Mosaic Media Video-player See Details ►
2019 BRONZE
webeefin?
Wendy's The Wendy's Company VMLY&R Video-player New-pdf-icon See Details ►
2019 BRONZE
Agulocator
Agusha PepsiCo Holdings LLC OMD Optimum Media Video-player See Details ►
2019 BRONZE
Allergy tracker - pollen forecast based on AI
Flixonase GSK Consumer Healthcare Russia MediaCom Video-player See Details ►
2019 FINALIST
Life insurance
Ingosstrakh Ingosstrakh Maxima Video-player See Details ►
2019 FINALIST
Viber WC2018: using WC2018 to grow Viber user base
Viber Viber Media S.a.R.l FleishmanHillard Vanguard / Orta Communications Video-player See Details ►
2019 FINALIST
Near at hand: how a common figure of speech became the core of the media strategy
Otrivin GSK Consumer Healthcare Russia MediaCom Video-player See Details ►
2018 GOLD
What's the colour of air at your home?
Philips Philips Ogilvy Video-player See Details ►
2018 GOLD
How SNICKERS turned a product news into real sensation
SNICKERS Mars LLC BBDO Moscow Video-player See Details ►