Commerce & Shopper: Seasonal/Event
This category features events, platforms or programs that were created to meet the demands of the shopper that are driven by a season, holiday or cultural event.
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PROGRAM
2014 SILVER
Walgreens/P&G - People's Choice Awards Program
In the midst of fierce competition in beauty, how does P&G prove its worth and defend its turf at some of the most valuable retail space in the country? By partnering Walgreens with the People's Choice Awards to bring a piece of Hollywood to the best corner stores and shoppers in America. This partnership between Walgreens and P&G Beauty drove huge sales and incremental space for P&G, brought Walgreens record social engagement, and solidified Walgreens as a beauty destination for the Hollywood Dreamers on a national stage.
Brand:
Procter & Gamble
Client:
Procter & Gamble
Agency:
Leo Burnett/Arc Worldwide
Language:
English
FINALISTS
Dewar´s
Un regalo único para papá
Amazon
Spend Less on Your Kids
Tyson
This Calls for a Grill
