Shopper Marketing: Awareness, Trial, and Conversion

For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2013 FINALIST
Febreze Fall and Holiday Innovation Plan
Febreze Procter & Gamble Saatchi & Saatchi X Video-player See Details ►
2012 GOLD
Swiffer Project Jack Co-Marketing Campaign
Swiffer Procter & Gamble Saatchi & Saatchi X Video-player See Details ►
2012 GOLD
"Every Day is Different" Regimen-Driving Platform
Always and Tampax Procter & Gamble Saatchi & Saatchi X Video-player See Details ►