Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2017 BRONZE
C-suite
IBM IBM Ogilvy & Mather Video-player See Details ►
2017 FINALIST
Advice Wipes
Tommee Tippee Mayborn Group McCann New York Video-player New-pdf-icon See Details ►
2017 FINALIST
Kid's First Phone
Sprint Sprint DigitasLBi Video-player New-pdf-icon See Details ►
2017 FINALIST
A Whole New Way To Train
Pull-Ups Kimberly-Clark Ogilvy & Mather Chicago Video-player See Details ►
2017 FINALIST
Irresistible Mail
United States Postal Service United States Postal Service MRM // McCann Video-player See Details ►
2016 GOLD
IKEA. Instead of Cafe
IKEA IKEA Instinct Video-player See Details ►
2016 GOLD
Cigarettes Out. Health In.
CVS Health CVS Health BBDO New York Video-player See Details ►
2016 BRONZE
Mobile World Congress
IBM IBM Ogilvy & Mather Video-player See Details ►
2016 FINALIST
Biketender
St-Germain Bacardi North America Corporation POSSIBLE - SEATTLE Video-player See Details ►
2016 FINALIST
Mission: Know-How 2015
RAID SC Johnson Energy BBDO Video-player See Details ►