Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2016 FINALIST
Biketender
St-Germain Bacardi North America Corporation POSSIBLE - SEATTLE Video-player See Details ►
2016 FINALIST
Mission: Know-How 2015
RAID SC Johnson Energy BBDO Video-player See Details ►
2016 FINALIST
Giving a little hope.ly this holiday season.
American Red Cross American Red Cross BBDO New York Video-player See Details ►
2015 FINALIST
RAID - Mission: Know-How
RAID SC Johnson Energy BBDO Video-player See Details ►
2015 FINALIST
The Equestria Girls Stomp
My Little Pony Equestria Girls Hasbro Grey New York Video-player See Details ►
2015 FINALIST
The Next Generation
Type Directors Club (TDC) Type Directors Club Collins Video-player See Details ►
2015 FINALIST
#IBMFoodTruck
IBM Watson IBM Ogilvy & Mather Video-player See Details ►
2014 SILVER
Budweiser Red Light: Goals Across Canada
Budweiser Labatt Breweries of Canada Anomaly Toronto Video-player New-pdf-icon See Details ►
2014 BRONZE
Reality Drop
The Climate Reality Project The Climate Reality Project Arnold Worldwide Video-player New-pdf-icon See Details ►
2014 FINALIST
Pull-Ups Big Kid Academy & Pull-Ups* Big Kid App
Pull-Ups Kimberly-Clark Organic, Inc. Video-player New-pdf-icon See Details ►