Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 BRONZE
PEPSI UTC Campaign
Pepsi PepsiCo China Loftooo & Harvestsgroup Video-player See Details ►
2018 FINALIST
Hello in Elephant
David Sheldrick Wildlife Trust David Sheldrick Wildlife Trust whiteGREY Video-player New-pdf-icon See Details ►
2018 FINALIST
Championing the Smallest Fighters
BabyLove BabyLove BWM Dentsu Video-player See Details ►
2018 FINALIST
She’s Mercedes
Mercedes-Benz Mercedes-Benz China Ogilvy Beijing Video-player See Details ►
2018 FINALIST
Oil Fumes Love Letter
FOTILE Fotile SGAD+ Video-player See Details ►
2018 FINALIST
Rebag
Rebag Shanghai Shentong Metro Co., Ltd. & JCDecaux Shanghai Shentong JCDecaux Metro Advertising Co., Ltd Video-player See Details ►
2018 FINALIST
The complete motherhood assistant
Aptamil Nutricia Early life Nutrition Webstyler Video-player See Details ►
2018 FINALIST
Safe kids tariff
Agusha PepsiCo OMD Optimum Media Video-player See Details ►
2018 FINALIST
Rollover
Tele2 T2 Mobile LLC McCann Moscow Video-player See Details ►
2018 FINALIST
#MOZHNOVSE
Beeline VimpelCom PJSC Possible Group Video-player See Details ►