Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

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PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 FINALIST
Oil Fumes Love Letter
FOTILE Fotile SGAD+ Video-player See Details ►
2018 FINALIST
Rebag
Rebag Shanghai Shentong Metro Co., Ltd. & JCDecaux Shanghai Shentong JCDecaux Metro Advertising Co., Ltd Video-player See Details ►
2018 FINALIST
The complete motherhood assistant
Aptamil Nutricia Early life Nutrition Webstyler Video-player See Details ►
2018 FINALIST
Safe kids tariff
Agusha PepsiCo OMD Optimum Media Video-player See Details ►
2018 FINALIST
Rollover
Tele2 T2 Mobile LLC McCann Moscow Video-player See Details ►
2018 FINALIST
#MOZHNOVSE
Beeline VimpelCom PJSC Possible Group Video-player See Details ►
2018 FINALIST
Charmin Van-Go: The First-Ever On-Demand Mobile Bathroom Service
Charmin Procter & Gamble Jack Morton Worldwide Video-player See Details ►
2018 FINALIST
The Most Wonderful Ornament
United States Postal Service United States Postal Service McCann New York Video-player See Details ►
2017 SILVER
Care Counts
Whirlpool Whirlpool DigitasLBi Video-player See Details ►
2017 BRONZE
MMDA IsThereAProblem,Officer?.com
MMDA Metro Manila Development Authority McCann Worldgroup Philippines Video-player New-pdf-icon See Details ►