Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2018 BRONZE
MyQuit Support Program
Nicoderm CQ GSK Wunderman Health Video-player New-pdf-icon See Details ►
2018 BRONZE
PEPSI UTC Campaign
Pepsi PepsiCo China Loftooo & Harvestsgroup Video-player See Details ►
2018 FINALIST
She’s Mercedes
Mercedes-Benz Mercedes-Benz China Ogilvy Beijing Video-player See Details ►
2018 FINALIST
Oil Fumes Love Letter
FOTILE Fotile SGAD+ Video-player See Details ►
2018 FINALIST
Rebag
Rebag Shanghai Shentong Metro Co., Ltd. & JCDecaux Shanghai Shentong JCDecaux Metro Advertising Co., Ltd Video-player See Details ►
2018 FINALIST
Charmin Van-Go: The First-Ever On-Demand Mobile Bathroom Service
Charmin Procter & Gamble Jack Morton Worldwide Video-player See Details ►
2018 FINALIST
The Most Wonderful Ornament
United States Postal Service United States Postal Service McCann New York Video-player See Details ►
2017 SILVER
Care Counts
Whirlpool Whirlpool DigitasLBi Video-player See Details ►
2017 BRONZE
MMDA IsThereAProblem,Officer?.com
MMDA Metro Manila Development Authority McCann Worldgroup Philippines Video-player New-pdf-icon See Details ►
2017 BRONZE
C-suite
IBM IBM Ogilvy & Mather Video-player See Details ►