Branded Utility

This category honors marketers who are creating a product in response to the marketing or business challenged faced that is NOT being sold in order to provide utility to consumers. 

FILTER BY:

PROGRAM

YEAR

YEAR AWARD CASE TITLE BRAND CLIENT AGENCY
2019 SILVER
Liniya Zaboti (Care Line)
POST Bank Pochta Bank PAO Instinct Video-player New-pdf-icon See Details ►
2019 SILVER
Tele2 Rain Wifi: "Charged with rain"
Tele2 T2 Mobile LLC Geometry Global Video-player New-pdf-icon See Details ►
2019 SILVER
Launch of online store perekrestok.ru
Perekrestok Perekrestok Trading House JSC Instinct Video-player See Details ►
2019 FINALIST
Ask the Cloud
Google Cloud Google Cloud MullenLowe U.S. Video-player New-pdf-icon See Details ►
2019 FINALIST
American Express Coachella 2018
American Express American Express Momentum Worldwide Video-player New-pdf-icon See Details ►
2019 FINALIST
Pie In The Sky
JetBlue JetBlue Airways MullenLowe U.S. Video-player See Details ►
2018 SILVER
Vending machines
IKEA IKEA Instinct Video-player See Details ►
2018 BRONZE
MyQuit Support Program
Nicoderm CQ GSK Wunderman Health Video-player New-pdf-icon See Details ►
2018 BRONZE
PEPSI UTC Campaign
Pepsi PepsiCo China Loftooo & Harvestsgroup Video-player See Details ►
2018 FINALIST
She’s Mercedes
Mercedes-Benz Mercedes-Benz China Ogilvy Beijing Video-player See Details ►