Personal Care
Body wash, cotton swabs, deodorants, feminine hygiene products, soap, razors, shaving cream, toothpaste, etc.
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PROGRAM
2016 SILVER
2016 SILVER
2016 SILVER
Always #LikeAGirl - Unstoppable
The first #LikeAGirl film was one of the biggest success stories in the world, propelling the Always brand to new heights. This year, we needed to create a program that was even more compelling than the original. We were tasked with 3 key objectives: increase awareness, increase emotional connection and drive measurable increase in sales. With #Unstoppable, we focused on the limiting boxes society puts girls in. We wanted to make these boxes visible and inspire everyone to help girls smash them and be Unstoppable #LikeAGirl. Once again, we empowered women around the world while increasing sales.
Brand:
Always
Client:
Procter & Gamble
Agency:
Leo Burnett Toronto
Language:
English
FINALISTS
Lifebuoy Shampoo
Lifebuoy Shampoo - Onion, Naturally Strong
Spa
Más que Arte es renovARTE
Close Up
As soon as you open your mouth
