Recursos
Notícies destacades
Estadístiques destacades
Casos destacats

2024 United Kingdom Winner & Finalist Showcase

Bellesa i fragància

Boots & No7 Menopause: Real Change Comes From Within

Botes i menopausa No7: el canvi real ve de dins

Marca: Botes
Nivell de premi: Bronze
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Ciència del comportament

Mental health is a big issue; this is how Every Mind Matters is making it smaller

Mental health is a big issue; this is how Every Mind Matters is making it smaller

Marca: Department of Health and Social Care
Nivell de premi: Plata
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How a TINY elephant delivered HUGE transformation for TSB.

How a TINY elephant delivered HUGE transformation for TSB.

Marca: TSB
Nivell de premi: Finalista
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Finances

How Aviva’s brand advertising built a brand fit for the boardroom.

How Aviva’s brand advertising built a brand fit for the boardroom.

Marca: Aviva
Nivell de premi: Bronze
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How a TINY elephant delivered HUGE transformation for TSB.

How a TINY elephant delivered HUGE transformation for TSB.

Marca: TSB
Nivell de premi: Finalista
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Menjar

Growing fortunes of a True Original with imitators

Creixent fortunes d'un Veritable Original amb imitadors

Marca: McVitie's
Nivell de premi: Plata
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The Power of Friendship: How Behavioural Science Helped Philadelphia Fight Back Against Supermarket Own Brands in Tough Economic Times

The Power of Friendship: How Behavioural Science Helped Philadelphia Fight Back Against Supermarket Own Brands in Tough Economic Times

Marca: Philadelphia
Nivell de premi: Finalista
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Govern i Servei Públic

Breaking the Silence

Trencant el Silenci

Marca: Alcalde de Londres
Nivell de premi: Plata
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The British Army: Bridging a 300+ year-old generational gap.

L'exèrcit britànic: superant una bretxa generacional de més de 300 anys.

Marca: Capita per a l'exèrcit britànic
Nivell de premi: Bronze
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Waiting to Live: Shining a light on children waiting for a transplant

Waiting to Live: Shining a light on children waiting for a transplant

Marca: NHS Organ Donation
Nivell de premi: Finalista
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Salut, productes i serveis

I Don’t Go to Specsavers: how subverting an iconic idea supercharged growth

No vaig a Specsavers: com subvertir una idea icònica va augmentar el creixement

Marca: Especsavers
Nivell de premi: Or
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“It’s all in your head”: How Nurofen tackled a hidden health crisis to regain category leadership

“It’s all in your head”: How Nurofen tackled a hidden health crisis to regain category leadership

Marca: Nurofen
Nivell de premi: Bronze
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Serveis i subministraments per a la llar

Me, My Autism & I

Me, My Autism & I

Marca: Vanish
Nivell de premi: Bronze
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How B&Q helped the nation create change in a cost of living marred Spring

How B&Q helped the nation create change in a cost of living marred Spring

Marca: B&Q
Nivell de premi: Finalista
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Internet i Telecomunicacions

From cutting prices to cutting the crap: how SMARTY hit record growth by challenging Malarkey

From cutting prices to cutting the crap: how SMARTY hit record growth by challenging Malarkey

Marca: SMARTY mobile
Nivell de premi: Bronze
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Empreses de mitjans i entreteniment

ITVX: How a new platform gave a traditional broadcaster a fresh lease of life

ITVX: How a new platform gave a traditional broadcaster a fresh lease of life

Marca: ITV
Nivell de premi: Plata
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Idea de mitjans

Change The Ending

Change The Ending

Marca: Alzheimer's Research UK
Nivell de premi: Finalista
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Introducció de nous productes o serveis o ampliació de línia

The Launch of KFC’s First Ever Finger Lickin’ Good Fries

The Launch of KFC’s First Ever Finger Lickin’ Good Fries

Marca: KFC UK & Ireland
Nivell de premi: Plata
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Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

Marca: Uber
Nivell de premi: Plata
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ITVX: How a new platform gave a traditional broadcaster a fresh lease of life

ITVX: How a new platform gave a traditional broadcaster a fresh lease of life

Marca: ITV
Nivell de premi: Bronze
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Canvi Positiu - Bé Social: Marques

Make it visible

Fes-ho visible

Marca: Ford
Nivell de premi: Or
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Truth Undressed

Truth Undressed

Marca: Canesten
Nivell de premi: Finalista
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The Hardest Subject: How ITV’s “Britain Get Talking” used the mechanics of schools to enable mental health conversations at home

The Hardest Subject: How ITV’s “Britain Get Talking” used the mechanics of schools to enable mental health conversations at home

Marca: ITV
Nivell de premi: Bronze
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“It’s all in your head”: How Nurofen tackled a hidden health crisis to regain category leadership

“It’s all in your head”: How Nurofen tackled a hidden health crisis to regain category leadership

Marca: Nurofen
Nivell de premi: Bronze
Exploreu aquest cas
Boots & No7 Menopause: Real Change Comes From Within

Botes i menopausa No7: el canvi real ve de dins

Marca: Botes
Nivell de premi: Finalista
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Canvi Positiu - Bé Social: Sense ànim de lucre

Waiting to Live: Shining a light on children waiting for a transplant

Waiting to Live: Shining a light on children waiting for a transplant

Marca: NHS Organ Donation
Nivell de premi: Finalista
Exploreu aquest cas

Renaixement

How a tiny kangaroo caused a massive rebound in Aussie tourism.

Com un petit cangur va provocar un repunt massiu en el turisme australian.

Marca: Turisme Austràlia
Nivell de premi: Plata
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Out with the new, in with the old: how Müller turned the corner

Out with the new, in with the old: how Müller turned the corner

Marca: Müller
Nivell de premi: Finalista
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Restaurants

An unreasonable ask – how KFC had their chicken and ate it too, at Christmas

An unreasonable ask – how KFC had their chicken and ate it too, at Christmas

Marca: KFC
Nivell de premi: Bronze
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Venda al detall

Lidl: When the Challenger becomes a British Staple.

Lidl: When the Challenger becomes a British Staple.

Marca: Lidl
Nivell de premi: Finalista
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Màrqueting de temporada

How we made Christmas a walk in the park

How we made Christmas a walk in the park

Marca: Park Christmas Savings
Nivell de premi: Bronze
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The Flamingo Effect: How ruffling some feathers brought the Sparkle back to Very

L'efecte flamingo: com les plomes van portar l'espurna a Very

Marca: Molt
Nivell de premi: Plata
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How B&Q helped the nation create change in a cost of living marred Spring

How B&Q helped the nation create change in a cost of living marred Spring

Marca: B&Q
Nivell de premi: Finalista
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Mitjans Socials

Aldi: How Being the Pirates of Social Media Drove Serious Commercial Growth

Aldi: Com ser els pirates de les xarxes socials va impulsar un creixement comercial seriós

Marca: Aldi Regne Unit
Nivell de premi: Bronze
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Èxit sostingut - Productes

Making the everyday wonderful when the world turned anything but

Fer el dia a dia meravellós quan el món va canviar qualsevol cosa menys

Marca: IKEA
Nivell de premi: Or
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When the chips are down, margins matter: How long-term emotional brand building delivered for McCain.

Quan els xips baixen, els marges importen: com s'ha produït la creació de marca emocional a llarg termini per a McCain.

Marca: McCain
Nivell de premi: Or
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How The National Lottery used advertising to create its own luck, contributing an extra £689 million to good causes

How The National Lottery used advertising to create its own luck, contributing an extra £689 million to good causes

Marca: The National Lottery
Nivell de premi: Plata
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“This is Ridiculous”: New Heinz Pasta Sauces, a case for Winning in an Adjacent Category

“This is Ridiculous”: New Heinz Pasta Sauces, a case for Winning in an Adjacent Category

Marca: Salses de pasta Heinz
Nivell de premi: Bronze
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Boots 3 Year Xmas

Boots 3 Year Xmas

Marca: Botes
Nivell de premi: Bronze
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Èxit sostingut - Serveis

McDonald’s After Covid: Breaking Rules and Stealing Hearts

McDonald's després de Covid: trencar regles i robar cors

Marca: McDonald's
Nivell de premi: Or
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How Tesco grew to a billion pound business by being helpful in a category that wasn’t.

Com Tesco va créixer fins a un negoci de mil milions de lliures en ser útil en una categoria que no ho era.

Marca: Tesco Mobile
Nivell de premi: Or
Exploreu aquest cas
Helping Peter Pan come of age: Three and the effectiveness of grown-up marketing

Ajudar a Peter Pan a arribar a la majoria d'edat: tres anys i l'eficàcia del màrqueting per a adults

Marca: Tres Regne Unit
Nivell de premi: Plata
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Scaling-up Starling with Stature & Substance

Scaling-up Starling with Stature & Substance

Marca: Starling Bank
Nivell de premi: Bronze
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How advertising turned a loyalty card into a growth card.

How advertising turned a loyalty card into a growth card.

Marca: Tesco
Nivell de premi: Bronze
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The value of a point of view

The value of a point of view

Marca: HSBC UK
Nivell de premi: Plata
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Aldi: How Being the Pirates of Social Media Drove Serious Commercial Growth

Aldi: Com ser els pirates de les xarxes socials va impulsar un creixement comercial seriós

Marca: Aldi Regne Unit
Nivell de premi: Finalista
Exploreu aquest cas

Màrqueting d'actualitat

The Wonderful Everyday in a cost of living crisis

The Wonderful Everyday in a cost of living crisis

Marca: IKEA
Nivell de premi: Plata
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Viatges i Turisme

For Every Original Reason You Fly. How A Better BA Bounced Back

For Every Original Reason You Fly. How A Better BA Bounced Back

Marca: British Airways
Nivell de premi: Bronze
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P&O Ferries: There Is Another Way

P&O Ferries: There Is Another Way

Marca: P&O Ferries
Nivell de premi: Plata
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How playing a scary game of hide and seek through multilayered media storytelling, became a frightening success for Alton Towers Resort

How playing a scary game of hide and seek through multilayered media storytelling, became a frightening success for Alton Towers Resort

Marca: Alton Towers Resort
Nivell de premi: Finalista
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Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

Trains, now on… Uber?! How Uber expanded into a new sector by turning its biggest weakness into a five star strength

Marca: Uber
Nivell de premi: Finalista
Exploreu aquest cas
How a tiny kangaroo caused a massive rebound in Aussie tourism.

Com un petit cangur va provocar un repunt massiu en el turisme australian.

Marca: Turisme Austràlia
Nivell de premi: Bronze
Exploreu aquest cas