S'han anunciat els guanyadors del 2024
Effie Awards Ireland 2024 Winners Announced
Celebrating the Importance of Marketing Effectiveness
The highly anticipated Effie Awards Ireland 2024 today celebrated its winners in a ceremony that gathered together the brightest talents in advertising and marketing. The awards ceremony, organised by the Institute of Advertising Practitioners in Ireland (IAPI), rewarded and celebrated the most effective marketing campaigns of the past year within Ireland. Held at the Dublin Royal Convention Centre, the Effie Awards Ireland ceremony was an afternoon to remember, featuring 9 Bronze, 6 Silver, and 4 Gold Effie Winners.
The Effie Awards Ireland 2024 recipients are not just symbolic of marketing excellence but proof of the industry’s potential to drive business growth for their clients. The winning campaigns demonstrated the power of compelling storytelling, while delivering results that matter.2024 Effie Award Winners Announced
Finance & Insurance Services Category
- BRONZE – “Winning back our heartland by reminding Ireland what FBD stands for” – The Public House and PHD Ireland with FBD Insurance
- SILVER – “Power to the Mortgage People” – TBWA Ireland with EBS
FMCG, Petcare, Homeware, Household & Consumer Electronics Category
- BRONZE – “PhoneWatch: Stealing an Advantage” – Boys + Girls with Phonewatch
- BRONZE – “How giving women’s football a glass and a half of support helped Cadbury kick some goals of its own” – The Public House and Core with Cadbury
IT, Telecoms & Utilities Category
- BRONZE – “Outstanding Belief Delivering Outstanding Performance” – Core with Sky
Leisure: Entertainment, Media, Sport, Travel & Tourism, Arts & Culture, Hospitality, Health & Wellness, Gaming Category
- BRONZE – “When Fun Beats Fear and Delivers Giant Visitor Growth” – TBWA Ireland with Tourism Northern Ireland
Media Idea or Innovation Category
- GOLD – “Finding Samaritans amongst the keenest of listeners” – Droga5 Dublin with Dublin Samaritans
New Product or Service / Renaissance Category
- BRONZE – “The biggest launch in 20 years” – Core with BYD
Non-Profits Category
- BRONZE – “The Visit” – Bonfire and Media 365 with ALONE
- SILVER – “Finding Samaritans amongst the keenest of listeners” – Droga5 Dublin with Dublin Samaritans
- GOLD – “Imagine everyone could say hello to everyone” – Ringers Creative and dentsu Ireland with Lámh
Public Service & Government Category
- SILVER – “When Fun Beats Fear and Delivers Giant Visitor Growth” – TBWA Ireland with Tourism Northern Ireland
- GOLD – “Taking back control: Persuading people who smoke to QUIT a toxic relationship” – Publicis Dublin and Core with HSE Ireland
- GOLD – “Threatening to share intimate images is a crime with serious consequences” – Javelin and PHD Ireland with the Department of Justice
Sponsorship Category
- BRONZE – “A glass and a half full of local effectiveness” – The Public House and Core with Cadbury
- SILVER – “Game-changing connections: Reimagining network reliability through rugby” – Folk VML and dentsu Ireland with Vodafone
Sustained Effectiveness Category
- BRONZE – “Deep RiverRock Nice One!” – Edelman Ireland and Mindshare Ireland with Deep RiverRock
- SILVER – “When Fun Beats Fear – Sustaining Giant Visitor Growth for Tourism Northern Ireland” – TBWA Ireland with Tourism Northern Ireland
- SILVER – “From stagnation to sustained success – how a strategy of courage helped Allianz to soar” – Forsman and Bodenfors Dublin with Allianz Ireland
Congratulations to all the Recipients.
2023 Awards Ceremony
Effie Awards Ireland 2023 Awards Ceremony
Thank you so much to everyone that joined us at the Awards Ceremony. The Effie Awards Ireland ceremony rewarded and celebrated the most effective marketing campaigns of the past two years in Ireland. Campaigns that made a difference to business, to behaviour and to society.
Held at the RDS Concert Hall, the first ever in-person Effie Awards Ireland ceremony was an afternoon to remember, featuring 10 Bronze, 5 Silver, and 7 Gold Effie Winners, with one extraordinary campaign emerging as the Grand Effie Winner.
TAKE A LOOK AT THE EVENT IN OUR VIDEO BELOW >>
VISIT OUR PHOTO GALLERIES FROM THE CEREMONY >>
2021 Gold ShowcaseEffie Awards Ireland 2021 Gold Showcase
Awarding Ideas That Work – Join us as we learn from the 2021 Gold Effie Winners
Learn from the best in Marketing Effectiveness as the following 2021 Gold Effie recipients take you through their case studies:
- Neville Isdell, Founder and Owner of EPIC
- Jennifer English, Global Brand Director for Baileys
- Cathy Cross, Consumer and Shopper Planning Manager, Diageo
- Seán Moynihan, CEO, ALONE
- Ian Doherty, Managing Partner, Bonfire.
- Ray Leddy, Head of Marketing & Product, ŠKODA Ireland
- Margaret Gilsenan, Chief Strategy Officer, Boys + Girls
- Orla Dolan, Chief Executive, Breakthrough Cancer Research
- Roisin Keown, ECD, The Brill Building
Effectiveness Training Available OnlineEffectiveness Training Available Online
IAPI have been honoured to play host to a number of effectiveness experts delivering keynote lectures in the past year. A number of these are accessible via our online channel on Vimeo. We hope you will find them useful when planning for your 2024 Effie entries.
- Good Morning World: Planning of the World’s Most Effective Campaign with Rory Gallery
- Double Your Value Through Effective Thinking with Andy Pierce and Loic Mercier
- F-ing Effective: The 3 F’s of Effectiveness with Will Grundy
Recursos addicionalsRecursos