Charlie Carrington, SVP, Integrated Marketing & Communications UKI, Mastercard

En una frase...

Quin és un hàbit que haurien d'adoptar els venedors d'avui per millorar l'eficàcia?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.

What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.

Quina és una lliçó clau sobre l'eficàcia del màrqueting que heu après de l'experiència?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.

Charlie Carrington served on the Jury for the 2024 Premis Effie Regne Unit competència.