Effie Worldwide is pleased to announce its newest Effie Awards program in Panamá. Effie Panamá is run in partnership with Grupo Valora Panamá.
Effie Worldwide champions marketing effectiveness and are the organizers of its signature initiative, the Effie Awards, which is recognized throughout the industry as the global standard of marketing effectiveness excellence. With the addition of the Effie Panamá program, Effie Worldwide’s international network expands to 48 programs.
The inaugural Effie Panamá competition will be open to all marketing efforts that ran in Panamá during the determined eligibility period. Complete details on eligibility and competition rules will be available in early July 2017, with Call for Entries kicking off shortly thereafter. The first ceremony, where 2017 winners will be announced, is tentatively scheduled for October 2017.
“Effie Panamá is an exciting addition to the Effie Awards network in Latin America,” said Neal Davies, President & CEO of Effie Worldwide. “The finalists & winners will contribute to the growth of marketing effectiveness in the Central American region and will help us continue to celebrate the most effective agencies & brands in the Effie Index.”
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from all Effie competitions worldwide. Announced annually, the Effie Index is the most comprehensive global ranking of marketing effectiveness.
Iván Correa, Executive Director of Effie Panamá said, “This program opens a new chapter for the marketing industry in Panamá. For us as a profession, it is very important to measure the effects of local marketing communication, and it will be valuable for Panamá to benchmark against other markets through the Effie Index. Effie sends a clear message about the importance of marketing communications and its contribution in building strong brands.”
Complete details about the 2017 Effie Panamá program will be available at http://effiepanama.com/.
To receive email updates about the program, sign up ovdje.
For more information about Effie Panamá, contact:
Ivan Correa
Izvršni direktor
Grupo Valora Panamá
icorrea@valorapanama.com
(507) 232 2659
http://effiepanama.com/
Nicole Febres-Cordero
Panamá Program Coordinator
Grupo Valora Panamá
nicolefc@valorapanama.com
(507) 699 88650
http://effiepanama.com/
Za više informacija o Effie Worldwide, kontaktirajte:
Jill Whalen
Potpredsjednik
Effie Worldwide
jill@effie.org
212-849-2754
www.effie.org
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About Grupo Valora Panamá
Grupo Valora Panamá is the organizer of the Effie Awards Panamá in partnership with Effie Worldwide and is part of Valora Group, an independent entity with a 26-year history of organizing Effie Awards in the Latin America region. Valora Group is presently the Effie Partner in Argentina, Brazil, Chile, Ecuador and Perú.
O Effie širom svijeta
Effie Worldwide je 501 (c)(3) neprofitna organizacija posvećena zagovaranju i poboljšanju prakse i praktičara marketinške efikasnosti. Effie Worldwide, organizator Effie Awards, ističe marketinške ideje koje funkcionišu i podstiče promišljen dijalog oko pokretača marketinške efikasnosti, dok služi kao obrazovni resurs za industriju. Effie mreža radi sa nekim od vodećih istraživačkih i medijskih organizacija širom svijeta kako bi svojoj publici donijela relevantne uvide u učinkovitu marketinšku strategiju. Effie nagrade su poznate među oglašivačima i agencijama širom svijeta kao eminentna nagrada za učinkovitost u industriji i prepoznaju sve oblike marketinške komunikacije koji doprinose uspjehu brenda. Od 1968. godine osvajanje Effie nagrade postalo je globalni simbol dostignuća. Danas Effie slavi učinkovitost širom svijeta sa preko 40 globalnih, regionalnih i nacionalnih programa širom Azije-Pacifika, Evrope, Latinske Amerike, Bliskog Istoka/Sjeverne Afrike i Sjeverne Amerike. Svi finalisti i pobjednici Effie nagrada uključeni su u godišnju rang listu Effie Effectiveness Index. Effie indeks identificira i rangira najefikasnije agencije, trgovce i brendove u industriji marketinških komunikacija analizirajući podatke finalista i pobjednika sa svih takmičenja Effie Awards širom svijeta. Za više detalja posjetite www.effie.org i pratite Effije dalje Twitter, Facebook i LinkedIn.
