U jednoj rečenici…
Koju bi naviku trebali usvojiti današnji trgovci da bi poboljšali efikasnost?
Embrace data analytics and prioritize continuous improvement processes.
Koja je uobičajena zabluda o marketinškoj efikasnosti?
Marketing effectiveness isn’t just about sales—it’s also about building long-term brand performance.
Koja je ključna lekcija o marketinškoj efikasnosti koju ste naučili iz iskustva?
Think of advertising as an investment in growth, not a cost to minimize.
Pawel Patkowski served on the jury for the 2024 Global Best of the Best Effie Awards.