Paweł Patkowski, Brand & Marketing Communication Director, Orange Polska

U jednoj rečenici…

Koju bi naviku trebali usvojiti današnji trgovci da bi poboljšali efikasnost? 

Embrace data analytics and prioritize continuous improvement processes.  

Koja je uobičajena zabluda o marketinškoj efikasnosti? 

Marketing effectiveness isn’t just about sales—it’s also about building long-term brand performance.  

Koja je ključna lekcija o marketinškoj efikasnosti koju ste naučili iz iskustva? 

Think of advertising as an investment in growth, not a cost to minimize.

Pawel Patkowski served on the jury for the 2024 Global Best of the Best Effie Awards.