Everyone admires a creative, cultural, even viral moment – but few have mastered optimizing cultural effectiveness and return on investment. How do brands create cultural impact to earn as much value as possible?
To answer these questions and more, খারটুন ওয়েইস, TikTok’s Head of Global Agency & Accounts, is joined by ডাঃ মার্কাস কলিন্স, Head of Planning at Wieden+Kennedy New York, and Yuri Lee, EVP, Group Account Director at Publicis | PSOne.
Hear from marketing leaders who have mastered the medium.
