Sergio Katz, VP, Planning, AlmapBBDO

С едно изречение, кой е най-добрият съвет, който можете да предложите на търговците днес? 

Take advantage of all the knowledge and opportunities that technology brings, but never forget to touch hearts and move people.

С едно изречение, как определяте ефективния маркетинг?

Successful exchanges (of information, merchandise, experiences, feelings, etc.) between brands and people that fulfill the goals of both sides well.

Sergio Katz served on the Final Round jury for the 2019 Награди LATAM Effie състезание.