В едно изречение…
Как определяте ефективния маркетинг?
Effective marketing is about starting at the end and from the beginning having a really clear end goal in mind; and that goal needs to be the focus of everyone working on the campaign.
От какви маркетингови тенденции се вълнувате в момента?
For all the obvious reasons, AI is making me both excited and nervous in equal measures.
Как креативността стимулира ефективността?
Creativity is the catalyst that converts strategic theory to real life effectiveness.
What’s your favorite effectiveness win from the last few months—personal or professional?
Hearing one of our most aesthetically focused creatives, talk not just about the beauty of the work they were presenting, but talk passionately about how it would drive behaviour change.
Как се надявате да изглежда маркетингът през следващите пет години?
Wherever it appears, I hope that the message remains the master and that effectiveness is being measured by the actual impact messaging has on consumer behaviour and brand performance; not measured only by the efficiency of its delivery.
Margaret is a 2023 Глобално най-доброто от най-доброто съдия. Вижте още функции в едно изречение.
