Bir Cümlədə…
Effektiv marketinqi necə müəyyənləşdirirsiniz?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Hazırda hansı marketinq trend(lər) sizi həyəcanlandırır?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Yaradıcılıq effektivliyi necə artırır?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Marketinq effektivliyinə ən böyük maneə nədir?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Növbəti beş ildə marketinqin necə olacağına ümid edirsiniz?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark hakim. Bir cümlədə daha çox funksiyaya baxın.
