Effie Worldwide
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​TANIA BARR
Planning Partner
Jellyfish
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FREDRIK BORESTROM
President, IAA UK Chapter;
Agency Devt. Partner, LinkedIn
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JAMES CAIG
Head of Strategy
True Digital
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DARYL FIELDING
Director
Daryl Fielding Consulting
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WILL GALGEY
CEO
Kantar TNS UK
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LORNA HAWTIN
Disruption Director
TBWA\Manchester
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​DAN IZBICKI
Global Creative Excellence Dir.
Unilever
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JIM KITE
​Strategic Development Director
Starcom MediaVest Group, EMEA
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SIMON LAW
Chief Strategy Officer
POSSIBLE London
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​KATIE MACKAY
Joint Head of Strategy
Mother London
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DINO MYERS-LAMPTEY
Managing Director
MullenLowe Mediahub
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STUART SMITH
Partner
Anomaly
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​ADAM STAGLIANO
Chief Strategy Officer
TBWA\Worldwide
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ANNA VOGT
Chief Strategy Officer
TBWA\London
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​KATE WATERS
Chief Strategy Officer
Now
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​MATT WILLIFER
Chief Strategy Officer, WCRS;
Partner, Engine
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​Tania Barr
Planning Partner
Jellyfish

Tania started out at McKinsey Consulting, specialising in marketing strategy, then made the shift across to advertising planning on the Tesco account at Lowe.
 
She moved from there to have various roles within TBWA\London, eventually as Head of Strategy, then spent 6 years freelancing, exploring a range of clients, brands and strategic challenges at Fabric, Grey, M&C Saatchi, Red Bee Creative, Dare and Ogilvy.
 
Looking for a fresh opportunity, she joined Jellyfish in early 2017 – a fast-growing, full service, independent digital agency. As their first brand planner, she is helping to build out their strategic capabilities as a complement to a strong performance and tech heritage.

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Fredrik Borestrom
President, IAA UK Chapter;
Agency Devt. Partner, LinkedIn

As President for the International Advertising Association (IAA) UK chapter, Fredrik Borestrom directs the organisation in its aims to protect freedom of commercial speech, advance advertising in a responsible way, and support consumer choice and education in the industry. Fredrik leads the board and committees, working with the team to support the IAA’s members through thought leadership events, development projects, and education programmes.
 
In addition, Borestrom works as an Agency Development Partner at LinkedIn and has held the position since April 2017. At LinkedIn, he is responsible for the company’s external relationship with key partners, these include but are not limited to the big six agency holding companies, leading independent agencies, trade and industry bodies, and media partners.
 
Borestrom boasts almost 15 years of business development and leadership experience, having held senior roles at companies such as Euronews, Eurosport, and Phunware Inc. Notably, he had a key management role in establishing, growing and ultimately selling mobile advertising start-up, Odyssey Mobile Marketing Ltd to Phunware Inc. in December of 2014. 

 

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James Caig
Head of Strategy
True Digital

James is a strategist with experience in media, advertising and digital agencies. Currently head of strategy, media and UX at True in Bristol, he was previously head of strategy at Isobar and deputy head of strategy at MEC. A previous IPA Effectiveness winner, he is a regular speaker and an APG committee member. In 2016 he started APG West to make APG expertise and training available for the first time in the South West, and to help agencies and clients in the region improve the quality and application of their strategic thinking.

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Daryl Fielding
Director
Daryl Fielding Consulting

Daryl Fielding is consulting and writing and most recently worked as Director of Brand Marketing at Vodafone UK. Before that she was VP Marketing for Kraft Foods Europe, leading global strategies for power brands including Cadbury Dairy Milk, Milka, Halls, Lu, Tassimo, Cote d’Or and Trident.

Prior to joining Kraft, Daryl was Commercial Director of The Independent newspapers. During 10 years at Ogilvy, she led the global “Campaign for Real Beauty” for Dove which changed the marketing agenda, with its focus on Brand Purpose.  Another career highlight was helping Tony Blair to victory in the 1997 General Election.

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Will Galgey
CEO
Kantar TNS UK

Will has been CEO of Kantar TNS UK since January 2015. He has overall responsibility for the clients, people, strategy and performance of the UK business, one of the largest country businesses within Kantar TNS. He also sits on the Kantar UK Country Board.
 
While much of his time is spent supporting the different business units and teams within Kantar TNS UK, he still spends a significant portion of his time with our clients, ensuring we are delivering actionable insights that drive their organisations forwards.
 
Prior to Kantar TNS, Will spent five years as Global CEO of The Futures Company, which he joined in 1999, when it was called The Henley Centre.  Before that he spent three years on the prestigious WPP Fellowship Programme, which included stints as a strategic planner at the advertising agency Ogilvy & Mather and at the brand and identity consultancy Coley Porter Bell.
 
Will lives in rural Hampshire with his wife and two young boys and, when the boys allow, he unwinds by getting out into the countryside on his mountain and road bikes.

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Lorna Hawtin
Disruption Director
TBWA\Manchester

As Disruption Director for TBWA\Manchester, Lorna Hawtin has been an outspoken promoter of effectiveness culture, both in her work with clients and across the broader creative community. 
 
She is a member of the IPA's Value of Creativity Leadership Group and was Convener of Judges for the IPA Effectiveness Awards in 2014 having won a number of Effectiveness awards as author in her formative years.  She is also a Fellow of the IPA in recognition of her exceptional prolonged contribution to the industry body and her work in developing the Eff Test.  As a newly appointed member of the UK's Effie committee, she looks forward to extending her insight into the topic through this new channel.
 
In addition to her effectiveness work, she has also been the recipient of the Sir John Hegarty Exec. MBA Scholarship to the Berlin School of Creative Leadership, where she took home the Michael Conrad Outstanding Thesis Award for her thought-provoking research on “Unpicking the Extrovert Ideal in ‘Adland’".   

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​Dan Izbicki
Global Creative Excellence Dir.
Unilever

Dan has a passion for brands and their role in driving business success and positive social change.  As Global Creative Excellence Director at Unilever, he has an agenda to drive Creativity and Effectiveness; ensuring communication is at the forefront of the USLP (Unilever Sustainable Living Plan) agenda.
 
Previously Dan worked as a planner in advertising at WCRS and VCCP on clients including O2, Saga, the launch of Orange and the relaunch of Mini.  He also ran a jewellery business for five years.
 
Dan is a South Londoner born and bred and has steadfastly refused to move out to Surrey (although like most men of a certain age, he has been known to cycle out of a weekend).  He resides in Balham with his wife and two children. 

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Jim Kite
​Strategic Development Director
Starcom MediaVest Group, EMEA

Jim Kite is charged with the development and organisational management of SMG’s strategic media intelligence, insight and accountability capabilities. This includes Executive responsibility for SMG London’s Insight & Research team.
 
A recognised leader in driving innovative research, Jim has spearheaded groundbreaking studies on many of the industry’s hottest topics such as consumer engagement, word-of-mouth, video on demand, set top box data and in-store media. Recently, he has been leading SMG’s efforts to evaluate the role and business contribution of social media through a combination of consumer research and real-time social media owner data. With the launch of SMG’’s Human Experience Company proposition Jim is also working on tools and systems to support experience planning and measurement. As a passionate advocate of practical solutions to client and business solutions, Jim is now leading the SMG London relationship with Tech City (NextTECHnow) which connects business problems with start-up company products.
 
In addition, since 2010 he has been the Global Account Director for all Publicis media agencies working with ABInbev.

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Simon Law
Chief Strategy Officer
POSSIBLE London

As Chief Strategy Officer for POSSIBLE London, Simon pilots a team of strategists and analysts that solve brands’ hardest problems with creative strategies for major clients like Heineken, Shell, Skype & Canon. Simon’s 20+ years of experience span advertising, digital, and data, working at agencies including Goodby Silverstein, Saatchi & Saatchi, and TBWA. He’s worked with major brands across all categories, and won multiple Cannes Lions as well as awards from Effie Worldwide, Marketing Society, and Cristal Data.

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​Katie Mackay
Joint Head of Strategy
Mother London

In her 9 years at the agency, Katie has been behind some of Mother’s most celebrated and effective campaigns. Currently running the IKEA, Diageo and Atom Bank business from our London office, Katie spearheaded Mother’s Feminism initiatives Project Bush and Make Them Pay in 2013. In 2015, Katie also worked with the UN to develop a global communications campaign to improve sanitation for 2.5 billion people.
 
A fan of tasting menus, hosiery and (sadly) Scottish rugby, Katie has recently also discovered a love for rowing, interior design and her Nutribullet.

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Dino Myers-Lamptey
Managing Director
MullenLowe Mediahub

Dino joined MullenLowe Mediahub in 2017 from the7stars where he spent 5 years.
 
Under his leadership, the7stars has led the industry growth tables and delivered the highest year on year percentage revenue growth in the UK - hitting large double digits every year. During this period he’s been part of the award winning work for the likes of Daft Punk, Ministry of Sound, Gumtree, and Payments Council as well as a raft of new clients such as Iceland Foods, Victoria Plumb, Ancestry.co.uk, and Trainline among others to its strong client base.

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Stuart Smith
Partner
Anomaly

Partner at Anomaly. Led strategy at Google Creative Lab and Wieden+Kennedy. 21 years in the business. Still waiting to get found out.

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​Adam Stagliano
Chief Strategy Officer
TBWA\Worldwide

Adam Stagliano's twenty-five years of international experience in New York, Paris and London spans a range of branding and communications assignments for some of the world’s premier marques including The Economist, Giorgio Armani, Ferrari, Absolut and Guinness. Based in London, he serves the dual role of Global Strategy Officer for several network global accounts, including Four Seasons, BNY Mellon and Pernod Ricard, and Chief Strategy Officer TBWA\London.

Adam joined TBWA\ in 2001 with the acquisition of his company, Brand Architecture International. Previously, he was Founding Partner & Chief Strategic Officer of Weiss Stagliano Partners. Before starting his own agency in 1989, he was EVP / Planning Director at Doyle Graf Mabley in New York. Winner of eight EFFIE and AME awards, he was a founding board member and past Chair of the APG (U.S.) and a former board member of the Advertising Research Foundation.

His publications include: “Ghost in the Machine: How to Let Brands Speak for Themselves” - Brand New Brand Thinking (London, 2003) and “The Luxury of Disruption” - Beyond Disruption by Jean-Marie Dru (New York, 2002) He holds a B.A. in Philosophy from Haverford College and pursued Graduate Studies in Philosophy at Bryn Mawr.

Adam currently resides in London and Co. Down, N. Ireland with his wife, Janice Rush, an actress and founder of RedRush, a talent management agency.

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Anna Vogt
Chief Strategy Officer
TBWA\London

Anna started her career in advertising as a WPP Fellow. Since then, she has worked at Grey London, BBH London, Monterosa Stockholm and MullenLowe London. Strategising on everything from washing up liquid to printers, energy drinks, airlines and shoes, she is now CSO at TBWA\London.
In her former life, Anna was a professional swimmer. Today she is an incredibly proud mother of daughter Rosamund.

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​Kate Waters
Chief Strategy Officer
Now

Kate is a founder and Chief Strategy Officer of creative agency, Now.
 
A planner by trade, Kate has over 20 years of experience working in advertising, CRM, digital and PR across brands as diverse as MoneySupermarket, Argos, BT, Ocado, Nestle and New York Bakery. Kate has also worked extensively as an advisor to Government, writing the marketing / communications strategies for a wide range of high profile issues including tobacco control, teenage pregnancy, pandemic flu and nursing recruitment. She is passionate about effectiveness, and more broadly, learning and development. She works closely with the IPA the APG and Effie Awards on a range of projects and is also the current Chair of Gather, the training conference for women in the communications industry, organised by WACL.

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​Matt Willifer
Chief Strategy Officer, WCRS;
Partner, Engine

Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on their graduate scheme. He has been the Head of Strategy and part of the management team at M&C Saatchi, where he won the inaugural APG Global Strategy Agency Of The Year Award. Following that he spent a two-year stint as CEO of games developer nDreams Unite, helping brands better exploit gaming and virtual worlds. For the last four years he has been at WCRS as part of the management team, and oversees the agency’s strategic output across brand, advertising, digital, social, and everything in-between. He has written several award-winning IPA Effectiveness Awards, including the Volkswagen paper that won the Special Award for Most Consistently Effective Advertiser. He has also been the Chairman of the Account Planning Group.