Effie Worldwide

Shopper Marketing

Effie Worldwide, in partnership with the Path to Purchase Institute, is pleased to award the most effective integrated campaigns designed to engage the shopper and guide his or her purchase process.

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2018 Shopper Marketing Effie Winners Celebrated at P2PSummit


Winners of the 2018 North American Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute's P2PSummit on Marh 13, 2018.

Mondelēz, Kimberly-Clark and Unilever were among the most effective marketers at the 2018 North American Shopper Marketing Effie Awards, which were awarded tonight at the Path to Purchase Institute's Shopper Marketing Celebration.  Geometry Global won a total of 10 Shopper Marketing Effies, by far the most of any agency in this year's competition. 

Shopper Marketing Effie Awards honor the most effective integrated campaigns designed to engage the shopper and guide the purchase process. Shopper Marketing Effie case studies are scored and debated over two rounds of judging and must have the insight, creativity and results to earn an Effie Award.

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Download the full list of winners >

5 Tips from Past Winners


We’ve gathered some insight from seasoned Effie winners and shared tips to help entrants craft effective case studies.

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Questions?  Contact Steph Jones at steph@effie.org / 212-849-2755.
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