Nipun Goomer, VP, Group Account Director, Angry Butterfly

في جملة واحدة…

What is the most underrated factor in achieving long-term effectiveness?
Brands stick when you build memory over time — less reinvention, more repetition with purpose.

What is one thing marketers should stop doing to be more effective? 
Treating effectiveness like a post-mortem instead of a design principle.

What mindset shift has helped you become a more effective marketer?
Strategy isn’t a deck — it’s the choices you make when things get real.

What is your personal North Star when aiming for effectiveness?
If it doesn’t change something — behavior, perception, outcome—it’s not effective.

What is a recent trend that’s improving marketing effectiveness?
Audience-first planning is slowly replacing platform-first execution.

What is one question every marketer should ask before launching a campaign?
Would I spend my own money on this idea?

Nipun Goomer was a 2025 جوائز إفي كندا يحكم على.