After months of judging sessions, dedicated deliberation, and passionate debate, nine cases emerged as Grand Effie contenders in the 2024 Effie Awards US competition. In May 2024, Effie gathered twelve of the industry’s most distinguished leaders from across the country to select the single most effective marketing effort of the year as the recipient of the Grand Effie.
The jury included:
– Kamran Asghar, CEO & Co-Founder, Crossmedia US
– Ricardo Aspiazu, VP, Creative & Brand Management, Verizon
– Yusuf Chuku, EVP, Client Advisory, NBCUniversal
– Lyndsey Corona, President & Partner, US, Slap Global
– Dhiraj Kumar, Chief Marketing Officer, Dashlane
– Sarah Larsen, Chief Marketing Officer, Samsung Home Entertainment
– Thomas Ranese, Chief Marketing Officer, Chobani
– Brian Robinson, Global Chief Strategy Officer & Head of Growth, Havas Health
– Michelle Schloman, Chief Data & Analytics Officer, Omnicom Commerce
– Lynn Teo, Chief Marketing Officer, Northwestern Mutual
– Amy Weisenbach, SVP, Head of Marketing, The New York Times
– Michelle Wong, Chief Marketing Officer, Sprinkles
In this edition, we chat with Sarah, Brian, Michelle, Kamran, and Ricardo to uncover why this year’s Grand winner stood out and what made it the most effective marketing campaign of the year.
About the winner: توبي يأخذ المشاهدين إلى حفرة أرنب سوبر بول
Tubi was a brand that virtually nobody knew about and whose revenue was stagnant. The only way to stand out in the streaming wars was to disrupt. So we disrupted the entire Super Bowl – creating one spot that told our brand’s distinctive point of view on content with no dialogue or celebrities, and another that in 15 seconds pranked a nation. Through disruption, Tubi became the top trending brand on Twitter, increased viewing time by 38%, almost doubled brand awareness, and drove successive quarters of record revenue growth.
To read more about this year’s winners, انقر هنا.
For more information about Effie US, انقر هنا.
