In een sin…
Wat is 'n algemene wanopvatting oor bemarkingsdoeltreffendheid?
ROO (Return on Objective) and ROE (Return on Experience) are just as important as ROI when measuring effectiveness.
What’s the biggest factor hindering marketing effectiveness?
One of the biggest factors hindering marketing effectiveness is when campaigns try to address too many things at once, rather than focusing on one single USP.
Wat is een gewoonte wat vandag se bemarkers moet aanneem om doeltreffendheid te verbeter?
Experiment, test, adjust: A/B testing should go beyond social platforms and include a variation of headlines, creatives, and CTAs for each of your target audiences.
Wat is 'n sleutelles oor bemarkingsdoeltreffendheid wat jy uit ondervinding geleer het?
True effectiveness stems from integration and breaking silos between marketing sub-functions and across your agencies.
Simon Ornelis served on the jury for the 2024 MENA Effie-toekennings kompetisie.
