Clarissa Pantoja, Brand Director, Grupo Modelo

In een sin, hoe definieer jy effektiewe bemarking?

Effective marketing has a clear goal, uses outstanding creativity that is fresh and new to the industry, and is able to deliver great results.

In een sin, wat is die beste raad wat jy vandag aan bemarkers kan bied?

Be extremely connected with your consumer, know him more than anything, put him at the center, know his behavior, learn how he connects with culture – especially how he consumes your product.

Clarissa Pantoja was a Final Round judge for the 2019 LATAM Effie Awards kompetisie.