Charlie Carrington, SVP, Integrated Marketing & Communications UKI, Mastercard

In een sin…

Wat is een gewoonte wat vandag se bemarkers moet aanneem om doeltreffendheid te verbeter?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.

What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.

Wat is 'n sleutelles oor bemarkingsdoeltreffendheid wat jy uit ondervinding geleer het?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.

Charlie Carrington served on the Jury for the 2024 Effie-toekennings VK kompetisie.