In een sin…
Hoe definieer jy effektiewe bemarking?
Effective marketing drives preference and speaks to business purpose, requiring marketers to authentically resonate with target audiences with longevity in mind.
Oor watter bemarkingstendense is jy nou opgewonde?
My love of positive psychology is going to show here, but I am so inspired to see the rise of advocacy-based marketing – change happens when conversation inspires action, and for marketers to be generating meaningful conversations is incredibly exciting and energizing for me.
Hoe dryf kreatiwiteit doeltreffendheid?
Creativity helps us “burn the box” and reach new heights, furthering both the human and business agenda, which is exactly what effective marketing is supposed to do!
Wat is jou gunsteling doeltreffendheidoorwinning van die afgelope paar maande—persoonlik of professioneel?
I’m not able to share in full detail yet my favorite win, but recently we at Kantar developed a partnership with a global advocacy organization and are working on helping empower marketers to do better, more impactful, and meaningfully inclusive creative through actionable insights.
Hoe hoop jy sal bemarking oor die volgende vyf jaar lyk?
My biggest wish is that we continue being forces for good and growth – I hope to see marketers stand proudly in purpose and advocacy and expand societal good.
Anna was a Round One 2023 Effie US judge. Lees meer In Een Sin-kenmerke.
