There is evidence that the number of consumers looking to brands to have a positive impact on society is growing. Trust, values and purpose in today’s changing world are the subject of much passion and debate, but the key question is, are they capable of driving growth and how?
This 30-minute discussion tackles one of most important questions facing marketeers today: can we be a part of making a positive change for people and planet, as well as driving profit? Our panel is drawn from the world of big business and sustainable development, all experts in their field with evidence, insights, and ideas to inspire you.
Discussion Panel Moderator:
- Tanya Joseph, Managing Director at H&K Strategies London
Panelists:
- Gail Gallie, Co-Founder, Project Everyone
- Andrew Geoghegan, Global Consumer Planning Director, Diageo
- Solitaire Townsend, Co-founder, Futerra